SimmerDown2017-MainFlyerSimmer Down Festival is back after a hiatus in 2016, with new partnerships and new features. North West Birmingham and neighbouring regions welcome the return of the rapidly growing free reggae and world music festival.

Crucial Sponsors

This year the festival is more sustainable than ever, as it has blended public and private sector partnerships to create a day of music and food experiences for the 60,000 strong multicultural community of Handsworth and North West Birmingham.  The lead sponsor of the event is Birmingham-based food manufacturing company, Crucial Sauces. The Crucial Sauce Company have pinned their name and reputation to the Midlands’ largest reggae and world music and food event, reflecting their pride in their Birmingham roots and their multicultural values.


Since 2001 the Crucial Sauce Company has been producing products that people love. Our wide range of flavours, from around the world, are used and enjoyed in and out of the home. Whether it be restaurants, take aways, cafés or mobile caterers we are the go-to crucial brand for many of the food vendors in our city.

We are delighted to be partnering with and sponsoring The 2017 Simmer Down Festival. It gives us a unique and fantastic opportunity to both support and celebrate with our local community.”

 – The Crucial Sauce Company

JA Digital Media - Simmer Down 2015 LR-7

Festival Return

The absence of a free community festival for lovers of world music was intensely felt last year. Organisers temporarily parked the festival over 2016 for review and planning, following the closure of key partner and arts-based ally, The Drum Cultural Arts Centre. They have since worked hard to make sure that Simmer Down can come back better and stronger than ever.

“Simmer Down Festival 2017 is now shaped to bring communities together, as we have harnessed partnerships and collaborations with passionate local organisations that want to give Handsworth and the surrounding areas of Birmingham the multicultural experiences and enjoyment that they deserve.”

– Simmer Down Festival Board Member

The free one-day festival is happening on 23rd July, at Handsworth Park. The festival is expected to draw 20,000 people and will be headlined by reggae legend Freddie McGregor. Other performers include Macka B, The Big Ship Band and many more local musicians and performing artists from a range of world music genres showcasing across two stages.

For further information, please contact Aspire4U CIC:

admin@aspire4u.co.uk | 0121 622 3603 | @aspire4ucic


Written by Alice Matthews

From Aspire4U CIC,
The Mindset Lead Organisation

Click here to read more of our blogs.

We are a not for profit community engagement organisation that uses the arts to develop mindsets towards well-being, financial literacy, & employability.

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