You’ll never think of tea in the same way again

By October 16, 2019 No Comments

On 17th October the first Leading Communities Podcast arrives with gusto. The community inspired podcast explores issues raised by passionate people of the West Midlands looking for cutting edge guidance from proven people. This episode is all about making those in charge at a policy level listen to us in our communities.

Tom McNeil (policy advisor for the West Midlands Police and Crime Commission), and Ben Twomey (Head of Policy and Research at the National Youth Advocacy Service) will be fielding questions through Kit (Director of Aspire4u) on behalf of aspiring leaders. This hotbed of insider information is hosted by Marieanne Delaney of iDeal Directions Marketing and hosted by That’s All Media CIC.

Key Listens:

  • The mindset behind how policy makers think is a key insight following a question posed by Daryl Chambers, CEO of InPower Academy CIC. Knowing the thought process behind those in power is an important step towards getting your agendas to the forefront of future policies. A key attribute of being a good policy maker is ‘knowing what you don’t know’. So all effective policy makers ensure they are out in the communities, listening to real people about the issues they face.
  • Another excellent point is that policy makers all view themselves as the ‘good guys’. So framing your needs to them within this viewpoint is a greater way to yield success. Ben used a cup of tea analogy, if you’re approaching your partner saying ‘you never make me a cup of tea in history, and your family has never made me one either, so you’re probably not going to make me one this time’ is only going to make unnecessary enemies and result in another no. However, if it’s more like ‘I’ve had a long day in meetings, they never once offered me a cup of tea, maybe you could make me one’, then it frames the issue as a way for them to save the day and be the hero.
  • Sometimes one of the biggest challenges in affecting real change is simply getting yourself in the room with decision makers. With this in mind, Tom and Ben also offer up tips on how to get closer to policy makers, and start the conversation with them about the issues you or your community are facing, so that you can start taking steps that will eventually help to accomplish your goals.

For community leaders who looking to access policy makers and bring about positive change, this podcast is a great way to gain knowledge from those working in this environment.


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