Motivating communities around health

By November 14, 2019 No Comments

The second episode of the Leading Communities Podcast was released on 7th November, and came packed with a range of health and behaviour insights to keep you pondering for days.

Clinical Psychologist Alison Trout and GP Dr Kiran Sodha were joined by Kit (Director of Aspire4u) on behalf of Kate Walker, Steps to Your Healthy Future.  This hotbed of insider information is presented by Marieanne Delaney of iDeal Directions Marketing and hosted by That’s All Media CIC.

The community inspired podcast explores issues raised by passionate people of the West Midlands looking for cutting edge guidance from proven leaders.

Key Listens:

  • A  critical issue that organisations face is engaging communities and helping them understand how particular health problems can affect them, before they get too serious. To combat this, it is important that organisations do grass root work by engaging residents with activities and events, in a space they are most comfortable in.
  • Whilst delving deeper into the mindset of human behaviour, the discussion quickly began focussing on the time period required for effective rapport building, and how developments and successful campaigns depend on context and the amount of trust a community has of an organisation. In the case where there is limited time, talking to people and running focus groups may be needed to obtain important information that organisations can learn from. With this in mind, cultural backgrounds, gender and other such aspects are also factors that contribute to the amount of time taken to build rapport.
  • To bring about behavioural changes, it important to focus on the intrinsic motivation of people. Changing the environment is an effective way to bring about behavioural changes. Targeting belief systems is also a crucial aspect of interventions.

For community leaders who are looking to gain practical knowledge around health and behaviour and how to engage communities, this podcast is a great starting point to setting you on the right track.


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