The second episode of the Leading Communities Podcast came out on 7th November. This episode came packed with insights about health and behaviour, particularly on motivating communities to engage with these issues.

Clinical Psychologist Alison Trout and GP Dr Kiran Sodha joined Kit (Director of Aspire4u) on behalf of Kate Walker, Steps to Your Healthy Future.¬† Marieanne Delaney of iDeal Directions Marketing presented with That’s All Media CIC. as the host.

Our community inspired podcast explores issues raised by passionate people of the West Midlands. We share cutting edge guidance from proven leaders.


  • This show looks at motivating communities around health and behaviour.
  • Organisations need to engage communities and help them understand how particular health problems can affect them. This is because at present there is a lack of information which leads to problems getting serious and even dangerous. In order to combat this, organisations must do grassroots work to engage residents for example through activities and events, in a space they are comfortable in.
  • Discussion moved onto mindsets. In particular how long it takes to build rapport. In fact development and successful campaigns depend on context and how much trust a community has for an organisation. For example when there is limited time, focus groups may be needed to help engagement. Furthermore, cultural backgrounds and gender are also factors that contribute to the amount of time taken to build rapport.
  • So to bring about behavioural changes, you must keep focus on the motivation of people. Change the environment to bring about behavioural change. Target belief systems too for successful interventions.

Who Is This Podcast For?

For community leaders who are looking to gain practical knowledge around health and behaviour and how to engage communities, this podcast is a great starting point to setting you on the right track.

If you have more insights on motivating communities around health and behaviour contact us here.

Or likewise get in touch if you want to learn more about financial literacy, mindset training or employability.




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